There is a positive movement towards personal care and cosmetics that are made from ingredients that we can identify with – think: coconut oil, essential oils, shea butter, almond oil, avocado oil, apricot kernel oil- you get the picture. While this sounds good I need to get honest about what might be really going on. More than 98% of supposedly "natural" products in the US are making potentially false claims on their labels- though they tout some ingredients that are considered natural or organic-- you've got to read on... and in between the lines.
A study of about 4000 products discovered unverifiable information and falsehoods regarding their claim to be 100% natural, organic or otherwise. This is not to say that all products with a "natural" are not "natural" - as many have perhaps one of two or more ingredients that may be "natural " the rest is not. Be aware of this marketing scheme. It is everywhere - and check out the labeling in some of the well known brands. Uhemmm: Clarins, Bobbi Brown, Mary Kay, Arbornne, Smashbox, Two-Faced, (ya-perfect) Urban decay, Lancome, Estee Lauder, L'Oreal, etc etc..As marketers and manufacturers are working hard to deceive consumers to make their products appear as something it really is not, it is our part of duty at TruthGirl to educate ourselves and our sisters to find the 2% of products that are actually natural and healthy.